Cogent Insights

Allow us to show our work first hand.

Through our vast global experience, we have successfully applied our methodologies to products ranging from blockbusters to specialty products, with single to multiple indications, with sales in one geographical region to international markets. No matter how broad or narrow our client’s focus, how early or late in the product life-cycle, we ensure that key strategic questions are answered and tactical decisions are tightly connected to our client’s strategic game plan.

Watch out for Speeders and Cheaters

In a recent Market Research Insights report, we reported that even surveys that recruit only pre-selected, highly specialized medical experts are not immune to participants speeding through the survey and providing implausible results. 

Knowing about this potential negative impact, we analyzed a recent survey conducted with expert medical professionals on current and expected medical practice by looking for suspicious patterns in the survey responses, to prove the case for our ridged quality controls, which are complex and time consuming – but worth the effort… Read below!

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