Cogent Insights
Allow us to show our work first hand.
Watch out for Speeders and Cheaters
In a recent Market Research Insights report, we reported that even surveys that recruit only pre-selected, highly specialized medical experts are not immune to participants speeding through the survey and providing implausible results.
Knowing about this potential negative impact, we analyzed a recent survey conducted with expert medical professionals on current and expected medical practice by looking for suspicious patterns in the survey responses, to prove the case for our ridged quality controls, which are complex and time consuming – but worth the effort… Read below!